FILE REF: JFA-D&AD-2026
Nothing in Los Santos
[ EVIDENCE 01: AUDIOVISUAL RECORD ]
Case Statement
To let Gen Z test the Phone (3) hands-on, Nothing is hacking the most essential item in GTA V: the in-game smartphone. Entering the cheat code "NOTHING3" upgrades their device, unlocking three exclusive missions. Each turns real-world specs, the Glyph Interface, 50MP camera, and Focus Mode, into tactical gameplay advantages. Beating these unlocks a digital Nothing Store in Los Santos. The catch? Players can't buy the phone; they must steal it in a massive heist to win the physical device, ultimately turning the Nothing Phone (3) into a real-life cheat code.
Official Credits
Art Director: Joaquín Laso Art Director: Francesca Piantoni Copywriter: Anna Barisone
Certification / Festival

[ EVIDENCE 02: GRAPHIC ANNEXES ]





FILE REF: JFA-D&AD-2026
Nothing in Los Santos
[ EVIDENCE 01: AUDIOVISUAL RECORD ]
Case Statement
To let Gen Z test the Phone (3) hands-on, Nothing is hacking the most essential item in GTA V: the in-game smartphone. Entering the cheat code "NOTHING3" upgrades their device, unlocking three exclusive missions. Each turns real-world specs, the Glyph Interface, 50MP camera, and Focus Mode, into tactical gameplay advantages. Beating these unlocks a digital Nothing Store in Los Santos. The catch? Players can't buy the phone; they must steal it in a massive heist to win the physical device, ultimately turning the Nothing Phone (3) into a real-life cheat code.
Official Credits
Art Director: Joaquín Laso Art Director: Francesca Piantoni Copywriter: Anna Barisone
Certification / Festival

[ EVIDENCE 02: GRAPHIC ANNEXES ]





