POP UP TRENDS

POP UP TRENDS

POP UP TRENDS

Year

2025

BRIEF

VASELINE
VASELINE
VASELINE

TEAM

Joaquín LASO
MARIA LIMA
Joaquín LASO
MARIA LIMA

AWARD

ONE SHOW SECOND ROUND
ONE SHOW SECOND
ROUND
ONE SHOW SECOND
ROUND
ONE SHOW SECOND ROUND

Vaseline isn't just jelly, i'ts a Gen Z life hack. With Pop up Trends, we brought viral TikTok beauty tricks to life in an immersive experience, encouraging users to create and share their own. The campaign lived though a Pop-Up store, bold OHH, and social media buzz.

Vaseline isn't just jelly, i'ts a Gen Z life hack. With Pop up Trends, we brought viral TikTok beauty tricks to life in an immersive experience, encouraging users to create and share their own. The campaign lived though a Pop-Up store, bold OHH, and social media buzz.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.