
POP UP TRENDS
POP UP TRENDS
POP UP TRENDS

Year
2025
BRIEF
VASELINE
VASELINE
VASELINE
TEAM
Joaquín LASO
MARIA LIMA
Joaquín LASO
MARIA LIMA
AWARD
ONE SHOW SECOND ROUND
ONE SHOW SECOND
ROUND
ONE SHOW SECOND
ROUND
ONE SHOW SECOND ROUND
Vaseline isn't just jelly, i'ts a Gen Z life hack. With Pop up Trends, we brought viral TikTok beauty tricks to life in an immersive experience, encouraging users to create and share their own. The campaign lived though a Pop-Up store, bold OHH, and social media buzz.
Vaseline isn't just jelly, i'ts a Gen Z life hack. With Pop up Trends, we brought viral TikTok beauty tricks to life in an immersive experience, encouraging users to create and share their own. The campaign lived though a Pop-Up store, bold OHH, and social media buzz.















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Let'S WORK
TOGETHER
BASED IN MADRID, SPAIN

ART DIRECTOR