THE SENSITIVE BRA

THE SENSITIVE BRA

THE SENSITIVE BRA

Year

2025
2025

Brief

SKIMS
skims
skims
SKIMS

TEAM

Joaquín LASO
GLADIS CABRERO
NATALIA POVEDA
MARíA LIMA
Joaquín LASO
GLADIS CABRERO
NATALIA POVEDA
MARíA LIMA
Joaquín LASO
GLADIS CABRERO
NATALIA POVEDA
MARíA LIMA

AWARD

future lions shortlist
future lions shortlist
future lions
shortlist
future lions
shortlist

A smart bra that helps women regain lost sensation after mastectomy. Using sensory technology, it stimulates nerve receptors and improves blood flow, while a connected app tracks progress and personalizes the experience. The nationwide campaign shares both the science and the stories of real survivors who were the first to try it.

A smart bra that helps women regain lost sensation after mastectomy. Using sensory technology, it stimulates nerve receptors and improves blood flow, while a connected app tracks progress and personalizes the experience. The nationwide campaign shares both the science and the stories of real survivors who were the first to try it.

A smart bra that helps women regain lost sensation after mastectomy. Using sensory technology, it stimulates nerve receptors and improves blood flow, while a connected app tracks progress and personalizes the experience. The nationwide campaign shares both the science and the stories of real survivors who were the first to try it.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

BASED IN MADRID, SPAIN

ART DIRECTOR

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.

Let'S WORK

TOGETHER

Passionate about art, I strive to merge creativity with advertising in every brief I take on. My ambition is to grow as an art director who unites both worlds.