The Split Company

Case Statement

What is the best way to get two? By dividing. Created for Twix, The Split Company is an unhinged service hacking the best things in life into perfect halves because one thing split makes two great ones. We engineered an absurd brand experience that physically divided the real world. Spanning multiple touchpoints from hacking 90-degree architecture and tearing our own business cards, to splitting a marathon finish line for double the glory we proved our ridiculous premise. A campaign executed with 50/50 precision.