Case Statement

In Madrid, being a local isn’t inherited it’s earned. El Título de Gato turns everyday payments into a journey of belonging. Through 50 iconic milestones across the city, Sabadell validates real experiences: every time you pay in places like Plaza Mayor, El Rastro, or the Santiago Bernabéu, you collect stamps in your Wallet no app required. Complete all 50, and you earn the official “Gato Title.” A campaign that transforms daily transactions into proof of becoming truly Madrileño.